Converting Hungry Foodies Into Glaze Teriyaki Diners

By working with multi-location restaurant units, the power of Local SEO became extremely important when working with Glaze Teriyaki. Even with a site built on Squarespace, we were still able to use our knowledge of location page design and local SEO best practices to help them cast a wider net in their quest for more users.

As an added bonus, we integrated Storepoint on their site for an even more localized search tool. We threw in our standard conversion optimizations, and translated their image-based menu into hard coded text, and a business that started from scratch now has a large digital thumbprint.

Getting Into the Details

As a budding business with a niche offering and multi locations, Glaze Teriyaki was the perfect client for us. We were able to cast a very wide net with our Local SEO efforts, increase conversions with our on site optimizations, and write keyword rich on-page copy and meta data. These proven techniques put Glaze on the digital map, but we took it a step further.

Traditionally we have relied on optimized location pages to guide users who are searching for location information. These location pages should feature relevant information and opportunities for users to convert, so we went through our process and developed them. But we also acknowledged an opportunity to streamline conversions for online ordering.

Online orders were all set up through Toast, but with a multitude of locations spanning across the United States we found a way to efficiently streamline the process by targeting user location. By integrating the Storepoint Store Locator and configuring the settings to target user location, we were able to serve the most relevant location first and streamline the order process.