Given our track record for helping local businesses get found online, Pepsico asked us to join their Pepsi Dig In program. By claiming thousands of local listings, developing optimized location landing pages for hundreds of websites, conducting keyword research, writing keyword rich meta data, and implementing conversion optimizations, we’ve helped 100’s of black-owned restaurants optimize their digital presence during the most pivotal time of the Covid pandemic.
In addition to conducting the work on these projects we set up tracking through Google Analytics and developed a digital marketing playbook, giving restaurant operators the tools to continue their digital marketing success. If you would like specific website samples, please inquire here.
Pepsi Dig In participants Ruby's Southern Comfort Kitchen.
The Pepsi Dig In program, run by PepsiCo, was designed during the height of the Covid pandemic in an effort to assist black-owned restaurants with their online delivery logistics. This effort also included a subset of digital marketing services to help with online visibility and conversion optimization.
Our team was in charge of managing a plethora of tasks that needed to be managed during 8 week sprints, where each set of restaurants were known as a community. We handled Local SEO by claiming and optimizing local listings, including Google Business Profiles. We conducted keyword research and wrote SEO copy which was implemented on site. And finally we identified and implemented conversion opportunities which included getting directions, phone calls, making reservations, ordering online and filling out catering inquiries.
With all of our efforts being tracked in Google Analytics, it was truly special to sit down at the quarterly roundtables and go over the numbers. What was even more special was listening to restaurant operators talk about our program and the impact it had on their business.
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