Sending Users Seeking Healthy Meals to Naked Farmer

Naked Farmer, a new American Restaurant chain offering locally-sourced food in Florida, had a pretty barebones Squarespace site when they sought our help in optimizing their digital presence. Their goal was to increase impressions, online orders, and catering leads.

By claiming and optimizing multiple listings, developing location landing pages, and sprinkling highly converting development enhancements on their site we gave their brand a foothold in the Florida health food game. As they continue to increase locations, we continue to provide discovery awareness and fresh marketing strategies.

Getting Into the Details

The only thing better than working with a new multi location restaurant is working with a niche operation. That’s why Naked Farmer was a home run for us, not only did we get a chance to increase discovery searches but we were creating a digital presence that had a ton of room to grow.

By gathering all location details and then dispersing accurate information to local listing platforms (Yelp, Google Business Places, TripAdvisor, etc.) it allows us to create a web of information and visibility to search engines. This is always the first impactful step on the local SEO journey.

The next step is digging into organic SEO. Conducting keyword research on Moz Local gives us a chance to discover highly searched and attainable keywords to inject into our on page copy and meta data. This will allow us to show up in search results for the right queries.

Finally, we need to make sure that users are interacting with our site correctly once they land their from search. By creating highly optimized locations pages on the website, we are essentially creating another piece of accurate location information that can connect those local listings we have claimed. Check out Naked Farmer’s Coral Gables location.