Get to Know Jordan Matlovsky

I began my career in digital marketing with a degree in graphic design and the tools necessary to maneuver basic website development. Since graduating, I have made it my mission to understand the intricacies of custom WordPress development as well as the many components that contribute to increased search engine traffic. As my wealth of knowledge grew, so did the teams I oversee, including my team of managers and coordinators. This has given me valuable experience as a director and company leader.

At Hudson Creative, I have had the privilege of working with some of the biggest names in the hospitality industry and leading projects that encompass multiple facets of the digital marketing umbrella. Below are some of the areas I have specialized in and/or managed:

Website Design & Development

By understanding how Google factors in page speed and technical SEO requirements, I have designed and developed custom WordPress themes using limited plugins while adhering to the requirements of Google Pagespeed scores and SEMRush website audits. Additionally, mastering Advanced Custom Fields has allowed me to make content entry for non-technical users, which encompass many clients, as simple as the more familiar, but bulky, WordPress page builders but without all of the added code!

Conversion Optimization

All clients have conversion goals, but many of them do not know how to optimize the user experience on their sites in order to achieve an increase in conversions. By auditing websites for these opportunities, and then implementing them, I have been able to code in design features and monitor their success rates using Google Analytics.

Search Engine Optimization

Using SEMRush to run technical site audits, I make sure client websites are adhering to the code practices that Google is monitoring and penalizing. Furthermore, by doing keyword research and writing keyword (and location) rich page titles and meta descriptions I am able to increase opportunities to be found organically in Google search queries. This not only increases my clients’ profits, but reduces their costs.

Google Analytics / Google Tag Manager

By utilizing Google Tag Manager’s goal tracking functionality and implementing Google Analytics, I can accurately understand and report on user experience and conversion funnel data. The rollout of GA4 has presented even more possibilities in providing in depth analysis of data, and I am excited to now have it as part of my toolkit.

Google Ad Management

Running ad campaigns seems like a sure-fire way to increase website traffic, and oftentimes it is! In order to spend ad money wisely, however, clients need optimized campaigns that beat industry standards in Cost per Click, Click Through Rate, and most importantly, stay within budget! Providing these tools to my clients has been exciting and proven invaluable.